Vocus acquires iContact
Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb.…
Report: Digital marketing spend steadily rising
Marketers plan to spend slightly more on digital marketing this year than they did in 2011, and are…
AOL launches Pictela Enterprise ad publishing platform
AOl, Inc. announced on Feb. 27 the beta launch of Pictela Enterprise, a self-service content management system…
New Social Suite ties social activity to sales numbers
Social commerce network PowerReviews has launched a new program aimed at directly measuring how social activity impacts sales.…
Infogroup and Epsilon partner on b-to-b solution
Infogroup’s targeting solutions business unit and Epsilon Targeting announced a partnership on Feb. 23 to create B2BAdvantage, a…
White House unveils “Consumer Privacy Bill of Rights”
The Obama administration released its “Consumer Privacy Bill of Rights” for Web consumers on Feb. 23, aimed at…
Sonic goes direct with “Those 2 Guys” campaign
Sonic Drive-In launched its “Those 2 Guys” campaign on Feb. 22, after a two-week “prelaunch phase” that included…
Facebook to launch upgraded ad product
Facebook will release a new, upgraded ad product on February 29, the company has confirmed to Direct Marketing…
Pitney Bowes names new VP of small and medium business
Jeff Crouse has been named VP and GM of small and medium business North America Mailing at Pitney…
Groupon acquires mobile technology companies, tests loyalty program
Groupon has acquired Hyperpublic and Kima Labs, a company spokesperson told Direct Marketing News on Feb. 21. Hyperpublic…