Report: Epsilon, Kobie and Brierley top loyalty marketers
Epsilon, Kobie Marketing and Brierley+Partners, have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a…
AmEx cardmembers get first crack at new Twitter ad platform
Twitter will soon be offering ads to small- and medium-sized businesses, and American Express cardmembers will get early…
Study: Retailers overlooking tablet and smartphone opportunities
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a …
Badgeville integrates Klout scores into gamification offerings
Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers…
Omnicom Group’s revenue up
Omnicom Group‘s full-year revenue for 2011 was up 10.6% to $13.87 billion when compared with the prior year,…
Yesmail releases intelligence tool
Yesmail Interactive has launched a tool that lets marketers track their competitors and follow new campaigns in real…
Social Media Week panel looks at women’s buying behavior
Even as their means for sharing product information grows, female consumers continue to seek out relevant reviews and…
Ogilvy & Mather launches social unit
Ogilvy & Mather Worldwide has launched a social media unit, said John Bell, global managing director for Social@Ogilvy,…
Bough to join Kraft as VP of digital and consumer engagement
Bonin Bough, global director of digital and social media at PepsiCo, will join Kraft Foods as VP of…
Report: 90% of consumers worry about online privacy
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their…