Publicis Group’s revenue up
Holding company Publicis Group’s full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said…
PepsiCo to boost marketing spend, consolidate agencies
PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year,…
Forrester: Google, Amazon, Apple, Facebook dominate e-commerce
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread…
Groupon reports revenue spike in first public earnings report
Groupon reported a 419% increase in 2011 revenue to $1.6 billion, the company said in its first earnings…
Coca-Cola to invest more heavily in marketing
Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts,…
Targeting is all in the timing
Client: Hiscox Objective: Target companies with upcoming renewal dates for workers compensation policies. Hiscox USA found that when…
Insurance marketers leverage targeted marketing
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant…
Study: CPG website visits boost in-store sales
Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do…
Google’s new privacy policy will share user data across products
Google‘s new overarching privacy policy will allow the company to share user data gathered from services including YouTube,…
JCPenney overhauls marketing, promo strategy
JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing…