The Campaign Beat: A Round-down Count-up
It’s the end of the year. In fact, it’s the last day of the year. December is the…
This Company Doesn’t Collect Data. Here’s Why.
If you ask any marketer to list the one essential thing they need to do their job, the…
Marketing: The ‘Yes, We Can Do It—Wait, What’s the Question?’ Department
What isn’t considered marketing these days? Customer service, branding, analytics, tech, even procurements; if something impacts the customer…
Your Employees Are Your Secret Social Weapon
There isn’t a business in creation that doesn’t want to save money, and for many brands—especially SMBs—social media…
Get Integrated Analytics—or Get Lost (as in Lost Customers)
Travelocity recently noticed, and quite alarmingly, that it was losing customers right at the point-of-sale on its car…
BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail
As the world’s first national broadcasting organization, the BBC has been producing quality coverage since its founding in…
World Cup Engagement with a Side of Hash(tags)
People and brands use hashtags for very different reasons. At least, that’s been the case historically. While people…
That’s the Ticket: NBA Team Revamps Online UX
Client: Portland Trail Blazers Vendor: Sq1 Objective: Provide fans with a better, more streamlined online buying experience in…
What’s the World Cup Coming to? Mobile.
The number of smartphones users will total roughly 1.75 billion globally in 2014, according to estimates by eMarketer.…
Blame Canada? CASL Leads to SPAM in the Short-Term
With Canada’s Anti-Spam Law (CASL) officially on the books, the rules of consent couldn’t be more draconian—and as…