Sext education direct to your phone
Though no one actually used the phrase “the birds and the bees,” the few bits I remember from…
Ogilvy names new worldwide CMO
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee,…
Audubon releases virtual flock to engage birders online
The Offer: In an effort to promote bird conservation and demonstrate that “it’s not your grandmother’s Audubon” anymore,…
Q&A: Aaron Herrington, cofounder and partner, Modea
Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in…
Engaging cover contest works out well for Fitness Magazine
Client: Fitness Magazine Agency: In-house Objective: To promote brand exposure and further engage current readership and fan base…
McDonald’s prompts parents to spend more time with kids
The Offer: Striking a good work/life balance can be tough, which is why McDonald’s Arabia enlisted Leo Burnett…
Graphic tees raise money for famine relief
The Offer: The premise behind BBH New York‘s “Good Shirts” campaign for the U.S. Fund for UNICEF is…
Opel Movano delivers brand impressions with banner ad
The Offer: The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about…
Bing maps give personalized directions to closest clinic
The Offer: Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.‘s Bing technology,…
Social is Santa’s not-so-little helper
It’s not a surprise that retailers used social media to get cozy with their customers this holiday season.…