SDL to acquire Alterian
Translation software and web management firm SDL will acquire London-based CRM firm Alterian for more than $107 million,…
Study: Fifty percent of consumers prefer direct mail to email
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services…
Creativity + ingenuity = Caples
34th Caples Awards: Finalists Announced Check out who made the list. When it comes to direct, Caples…
Q&A: John Gagné, SVP and executive ?creative director, Proximity Canada
?John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic…
Virtual Glass City brands? Financial Times in Asia
The Offer: Visitors to The Financial Times‘ Glass City landing site “gain deeper insights into world business” by…
Taco Bell promotes MTV VMAs with ?QR codes on meal packages
?The Offer: Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers “Feed…
Facebook app honors 10th anniversary of 9/11 attacks
The Offer: Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept.…
Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans
Client: Lane Bryant ?Agency: In-house? Objective: A specialty apparel company continues to build ?a strong brand personality by…
Moms: ‘It’s YoCrunch time’
The Offer: YoCrunch‘s first integrated marketing campaign has moms in its cross-hairs. “It’s YoCrunch Time,” primarily the work…
Philips Electronics’ contest in tune with aspiring musicians
?The Offer: As part of Royal Philips Electronics‘ “Obsessed with Sound” campaign, aspiring composers uploaded original tracks to…