Amazon Sets Sights On Advertising, Google
Amazon is planning to rev up its advertising efforts in 2018. According to a recent CNBC report, the…
What Star Wars’ C-3PO Can Teach Us About The Future Of AI
“Star Wars: The Last Jedi” came in strong at the box office this holiday season, bringing around $1…
Study: Authenticity Is Key For Personalized Customer Engagement
Holiday shopping is expected to hit record numbers this year, and many brands are blending digital and in-store…
Twitter Promote Mode Shouldn’t Be Your Only Paid Social Strategy
Twitter is expanding their paid social offerings…but is it worth it? Earlier this year, Twitter released “Promote Mode,”…
Holiday Shopping: Travel Trends In 10 Major U.S. Cities
This year, IBM Watson took a look at 10 major cities across the U.S. to see at how…
Oh, The Weather Outside Is…An Important Marketing Tool?
Oh the weather outside is…more useful to marketers than you’d think, when armed with the right technology. This…
CMOs Eye Big Data, Digital Spend For 2018 Budgets
As companies set their sights on 2018, marketing leaders are looking to shift their spending towards digital. According…
Holding Influencers Accountable: Using Big Data To Improve ROI
Celebrity tweets, product endorsements – no matter how companies do it, it’s clear influencer marketing isn’t going anywhere.…
Facebook’s Open AR Platform, World Effects Rivals Snapchat Experience
Facebook is stepping up their efforts to integrate augmented reality into its arsenal of engagement tools – a…
How Planet Fitness Uses New Year’s Eve To Strengthen Brand Awareness
How much planning goes into your efforts to strengthen brand awareness? For Jamie Medeiros, VP of National Marketing…