Gartner: ‘Buyer Enablement’ And The B2B Marketing Journey
This is the first of a two-part series focusing on overcoming challenges in the B2B buyer journey. “The…
Study: What Does It Take To Earn Consumer Trust?
This year, customer experience has been thrown into the spotlight. The shift towards customer centricity throughout 2018 has…
Q&A: How LIDS Built An Instagram Community Fueled By UGC
LIDS, a major hats and sports cap retailer, is no stranger to social media. In 2016, the brand…
Braze Unveils Partner Marketplace Following $80 Million Series E Funding
It’s been a big week for Braze. On Oct. 3, the customer engagement platform announced an $80 million…
5 Trends Shaping The Future Of Marketing
On Oct. 3, Contagious and Project Worldwide teamed up to discuss the biggest trends shaping the future of marketing…
Handwritten Notes, And Direct Mail’s Role In ABM Strategy
Earlier this week, DMN contributor Joe Stanganelli outlined the differences between traditional “mass marketing,” and the “one-to-many” approach…
Orlando Magic Brings Analytics Courtside With SAS Partnership
Orlando Magic is upping their analytics game in a new partnership with SAS, the professional basketball organization announced…
Facebook Stories Ads Now Available Globally: What Marketers Need To Know
Facebook Stories ads are now available for marketers and advertisers, the company announced at an event in NYC…
DMN Digest: Email Marketing Strategies That Actually Work
The landscape of email marketing is constantly changing. Today, marketers need to keep up with the nuances that…
3 Data-Driven Strategies To Improve Customer Experience
At SAS Analytics Experience 2018, big brands shared their strategies on applying data and analytics to improve their…