‘Using AI For Good:’ Accelerating Humanity Through Analytics
Earlier this week, Editor-in-Chief Kim Davis noted the shifting trend in brands aiming to “be good,” whether that’s…
Optimizing Retail Offers At Point-Of-Sale: Understanding Consumer Intent
Think about the last time you bought something online. You knew you had a need; so you researched,…
Email Marketing: Overcoming Challenges To Achieve Personalization At Scale
On Sept. 11, 2018, DMN welcomed Epsilon’s Kara Trivunovic, SVP, digital solutions and Judy Loschen, SVP, digital analytics, to…
Nike’s Kaepernick Ad By The Numbers: The Brand Mention Boom
Nike’s new “Just Do It” ad, featuring the NFL’s Colin Kaepernick, made quite a splash on social media…
Nike Chooses Kaepernick For ‘Just Do It’ Campaign, With Some Controversy
Nike made headlines and sparked social media debate over the long Labor Day weekend with the reveal of…
Can Data Transparency Help Personalization?
In a time where data security — and consequently, data responsibility – is front-page news, marketers are caught…
Experian Launches Activation Partners Program, With Sights On Cross-Channel Targeting
Experian, a global information services company, is teaming up with tech vendors to expand its audience targeting capabilities,…
On The Front Lines: Building A Brand With In-Store Employees
Retail employees are one of the biggest advantages brick-and-mortar stores have. Why? Because store associates bring something to…
Mobile Wallet Vs. In-App Payment: Benefits And Boosting Customer Loyalty
Mobile payment is becoming an increasingly popular way for consumers to shop, whether it’s through online ordering, in-store…
Ex-Tesla Engineer On Why Building A ‘Hangover Cure’ Is A Lot Like Working In Tech
Sisun Lee is no stranger to the tech industry. Lee started his career working as a product manager…