What It Means To Be A Marketing Mentor
With our DMN 40U40 Awards coming up, we got to thinking about the men and women who push…
ABM Authenticity: Creating Genuine Marketing Moments
Are your sales and marketing efforts truly genuine? ABM is all about focusing on a select set of…
Terminus Expands ABM Offering, With Greater Focus On Intent
Terminus, an Atlanta-based startup specializing in ABM, unveiled its expanded platform Wednesday, Aug. 8, with the goal of…
Spartan Race Gets Competitive On Customer Acquisition
Spartan Race knows what it means to get tough. The organization’s obstacle race courses have challenged groups of…
Mozilla Firefox Wants Users To Help Redesign Its Brand
Mozilla Firefox is getting a whole new brand identity, and it’s turning to users for help getting there.…
Pandora Unveils Programmatic Ad Platform For Music Streaming Service
Pandora is expanding its programmatic ad buying service on their music streaming platform. The expansion comes off the…
How Brands Like Levi’s, Away, And Ulta Are Embracing Retail Disruption
At CommerceNext, major retailers from different industries shared their secrets on how they work to disrupt their processes…
Field Notes: AI, Bad Ads, And Marketing Challenges At Scale
I’m spending several days this week sitting in on conversations at CommerceNext, a conference dedicated to innovation in…
Ditch The Slides, And Other Ways To Make Marketing Meetings More Effective
The dog days of summer are here, which means more employees may have their mind on the beach,…
How Verizon’s Top Retailer Taps Smart Content For CX Success
Victra is in the business of helping customers go mobile. The Verizon-authorized retailer offers a selection of smartphones,…