6 Social Media Sites Driving Retail Sales (And How They’re Growing)
Direct sales from social media has yet to prove itself as a competitive medium (eCommerce sites, marketplaces, and…
Purple Mattress Doesn’t Sleep On Video Marketing
Purple has come a long way since their Kickstarter days. In 2015, founders Tony and Terry Pearce decided to…
Martech Skills A Must For Modern CMOs, Study Finds
What does it take to be a marketing leader today? According to a new survey from Wipro and…
Cookies And Consent: How GDPR Impacts Online Tracking
As we outlined earlier this week, organizations that collect personal data from European data subjects need to start…
FlowState Marketing: How A Retail Startup Built A Brand Agency
It all started five years ago. In 2013, Ben Thomson, Mark Grubbs, and Shamus McNutt were three best…
Q&A: When Should Sales Get Involved In The ABM Process?
Strike while the iron is hot. It’s a shared sentiment between Sales and Marketing teams. Both organizations are…
Medallia Integrates Facebook, Salesforce, Adds AI To Experience Cloud
Medallia, a customer experience management platform, announced several major additions to their product at their Experience 2018 event…
How One Outdoor E-Tailer Is Making Waves With UGC
Austin Canoe & Kayak (ACK) is in the business of adventure. Their customers are enthusiasts, fishermen, boaters, hikers…
At Outpost, Experiential Marketing To The Beat Of A Different Drum
The life of a touring musician, at face value, may seem like a glamorous one. But fans don’t…
Affiliate Marketing: Big Brands Weigh In On What’s Next
“Affiliate marketing is dead.” Well, not completely dead, Brad Clendenen, sr. technical product manager, Impact, explained at his afternoon…