Luxe Brands Need to Connect With Their Customers
When it comes to understanding customers, luxury brands have some ‘splaining to do. In fact, according to a…
Email Best Practices That Fall on the Naughty—and Nice—List
Everything goes out the window when it comes to holiday shopping. Apparently, that includes email best practices, too.…
Email: Everyone’s Doing It
As the tool that just about everybody uses personally and professionally on a daily basis, email remains one…
Secrets to Lead-Nurturing Success
Lead nurturing is perhaps the most important part of the customer journey. It’s essentially building relationships with potential…
Go Mobile. Consumers Already Have.
Increasingly, it’s a mobile world. Indeed, this Black Friday marked the first year that smartphones generated more sales…
Mobile Payments Are on the Rise
Once upon a time, a man said, “As far as I’m concerned, [technological] progress peaked with frozen pizza.”…
More Ad Impressions Occur After the Purchase
With regards to statistics that seem akin to closing the barn door after the horses have escaped, new…
Sysomos Expion Expands Its Social Media Management
In an effort to help small- and medium-size brands manage their social media accounts more efficiently, Sysomos…
Poor CX Hinders Revenue Growth
Despite the obvious benefits, fewer than a quarter of business-to-business companies are implementing truly effective customer experience programs.…
Why Marketers Should Keep Centennials in Mind
Marketers looking to cultivate long-term revenue and loyalty should consider a new demographic: centennials. Centennials, also known as…