Don’t Text and Drive; Do Text and Market
Some people say that text messaging is bad for your health. That’s certainly true when driving. But…
Sales and Marketing Need to Join Forces
United they stand, divided they fall—so says a study from Televerde. While 100% of the study’s respondents…
Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G
Mark Twain once said, “Facts are stubborn, but statistics are more pliable.” Well, it’s a good thing…
Video Content Is Important to Consumers
Hey Ms. Consumer, when would you like more video marketing? Like Veruca Salt demanding a treat while visiting…
Original Digital Video Programming on the Rise
In addition to holding a firm grasp on almost one quarter of the American adult population, original…
Digital’s Fine Line Between Creepy and Cool
It’s no secret that today’s consumers are viewing mobile devices while shopping in-store. But, as enticing as…
Data Migration’s Challenges
Data migrations can be a blessing to marketing organizations, though most companies see them as a curse. Upwards…
Marketers Aren’t Taking Advantage of Account-Based Marketing—Yet
To paraphrase baseball legend Yogi Berra, account-based marketing (ABM) is so popular that nobody uses it. SiriusDecisions’ “2015 State…
AdRoll Partners With Google to Make the Web Safer
In an effort to protect the privacy and security of Internet users, AdRoll recently announced that its display…
What Makes Donors Tick—and Donate?
Nonprofit organizations lose 57% of donors—or more than $25 billion in donations—each year, according to new data from…