Halyard Capital Announces Acquisitions
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Inc’s B2B research divisions Harte Hanks Market…
Blogs And Social Media Not as Important as Once Thought
Contrary to popular belief, blogs and social media don’t have a large impact on the B2B buying cycle.…
Facebook to Overtake YouTube in Video Ad Campaigns
Ever since the first TV commercial premiered way back in 1941, video has been a boon to marketers.…
Marketers Are Showing Customers Love
The old saying goes, “Don’t bite the hand that feeds you.” Today’s marketers are taking heed of this…
Mobile Email Conversion Rates Grow
Mobile email conversion rates ballooned 70% over the past year as marketers adapted their strategies to better suit…
Data Quality Is Lacking
A new study shows that a majority of organizations are wasting revenue and realizing poor customer insights…
AOL Glitch Wreaks Email Havoc
GILT was affected by the block. The four ISPs being monitored are Gmail, Yahoo!, Outlook, and AOL (in…
Search Spend Surges
2015 began on a high note for search marketers. According to IgnitionOne’s “Q1 2015 Digital Marketing Report,” U.S. paid…
Marketers Love Programmatic Buying, Except When They Don’t
More than three fourths (76%) of brand marketers consider programmatic buying an important development in the mobile…
Digital to Account for More Than a Quarter of all Ad Spend in 2016
In 2016 digital will, for the first time ever, account for more than one quarter (25.9%) of all…