The Majority of B2B Companies Are Using Incomplete Data
Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a…
Reviews Shape Customer Views
Online reviews can be delightful or detrimental to an e-commerce business, according to a new study. Research…
Data Matters to Most, but Not to All
Data is imperative in today’s marketing world—at least to most industry professionals. However, research from GlobalDMA and Winterberry…
Marketers Crave Customer Data
Data-related marketing solutions have made great strides in recent years; however, more than half of marketers believe they…
Personalization Is Paramount for Pleasing Purchasers
If marketers have their sights set on gaining and retaining customers, then they’d better get to work…
Are Marketers Using Too Many Channels and Vendors?
In a classic case of correlation equaling causation, Yes Lifecycle Marketing found that marketers are wasting excessive time…
The Ins and Outs of Inbound Marketing
Inbound marketing may be old hand to the B2B world, but some marketers still aren’t sold on it.…
Amazon and Nordstrom Buoy Retail Customer Satisfaction
Customers today share a special bond with Mick Jagger of the Rolling Stones—both find it difficult to…
Marketers Should Increase Their Mobile App Spend in 2015
Mobile shoppers yearn for convenience, but new research from Contact Solutions suggests that apps fail them in their time of…
What Do Digital Marketers Really Want?
To find out what digital marketers really want, Millward Brown went straight to the source. The global…