Big Data Is a Big Divide for Some Companies
Big Data is a big problem for some marketing companies, according to a new report. CEOs and lower-level…
Marketing M&A Deal Value Triples in 2014
Marketing M&A deal value tripled in 2014, according to the 2014 M&A trend report by independent investment bank Berkery Noyes.…
Marketers’ 2015 Priorities Revealed
Salesforce revealed marketers’ top priorities for 2015 in its recently released “2015 State of Marketing” report. And while…
Mobile Responsible for Rise in Email Open Rates
Mobile devices not only hinder human interaction and leave users susceptible to data/privacy breaches, but they’re also…
USPS Delivers Over the Holiday Season
The U.S. Postal Service exceeded its holiday projections this year, with approximately 524 million packages delivered in…
Marketers Start Seeing ROI From Data-Related Investments
Investments in Big Data are starting to pay off big time for a number of marketers. Nearly…
Nike Rules YouTube Ads, Beer Spots Still in the Mix
They just did it. Google recently released its review of the top 2014 ads* that resonated with people…
App of the Week: Battery Doctor
These days there’s nothing more inconvenient than your mobile phone running out of battery when you’re on…
App of the Week: Flow for Instagram
Not getting the full picture can be detrimental in the marketing world. Flow for Instagram aims to…
Holiday Shoppers Have Longer Lists in 2014
It seems like Black Friday warriors were out in full force this holiday season, much to the chagrin…