Marketers Should Keep Millennial Moms in Mind
“A marketer’s best friend is his mother.” There’s a reason Freddie Mercury confessed killing that guy to “Mama”…
84 Percent of Millennials Act on Push Notifications
Marketers who have a difficult time reaching millennials should take note: 84% of Gen Y acts on push…
Internet Ad Revenues Grow 19 Percent
Internet ad revenues in the U.S. ballooned to $27.5 billion in the first half of 2015, which…
First Transactions Can Predict Future Buying Behaviors
It’s not right to judge a book by its cover. However, it’s certainly justifiable for online retailers to…
Datonics Announces Deal With Adobe
Online data marketplace Datonics recently announced a strategic alliance with Adobe. It’s a move meant to provide Adobe’s customers…
Facebook Crushes Google in Display Growth
Down goes Google! Down goes Google! Actually, not really. However, Facebook did crush the company with its strong…
Study: Almost Half of Consumers Search Products on Amazon First
In the same vein as “Google” doubling as a verb, “Amazon” too is prime to become an action. …
Beintoo Announces Partnership With Tapad
Geo-behavioral data company Beintoo recently announced a partnership with Tapad. Via the partnership, Beintoo will license the…
Marketers’ Guide to Holiday Shopping
There are basically two types of shoppers with whom brands should try to connect this holiday season: those…
Marketers Need to Step Up Their Cross-Channel Game
As Robert DeNiro’s character says in A Bronx Tale, “The saddest thing in life is wasted talent.”…