Account-Based Marketing Gets Results, Say Users
ABM is A-OK—at least according to a majority of the 236 responses collected for Demandbase’s “Account-Based Marketing…
Consumers Want to Hear From Retailers; Knowing When Is the Key
Almost all consumers want to hear from retailers and e-commerce companies. However, not all consumers agree on…
U.S. Consumers Prefer Fuel Rewards
A recent survey from Excentus found that 54% of consumers belong to loyalty programs that enable them…
2015 40Under40 Winner: Elizabeth Holub
Elizabeth Holub, Marketing Manager; Interim Manager, Performance Promotion, Carl Fischer Music & Theodore Presser Company Like a true…
2015 40Under40 Winner: Amrit Kirpalani
Amrit Kirpalani, Founder and CEO, NectarOM When it comes to decision-making, Kirpalani is all about data. He uses…
2015 40Under40 Winner: Alia Kemet
Alia Kemet, U.S. Media Director, IKEA Kemet’s aim is relentless innovation, so she was a proponent of social…
2015 40Under40 Winner: Jerry Jao
Jerry Jao, CEO and Founder, Retention Science Jao, a self-described lifelong entrepreneur and a marketer, founded Retention Science…
2015 40Under40 Winner: Patricia Korth-McDonnell
Patricia Korth-McDonnell, Partner and Managing Director, West Coast, Huge Korth-McDonnell is not one to get complacent. She’s not…
First Insight Introduces New Platform
First Insight has been channeling its inner Vito Corleone, as the solutions provider today announced a new platform…
The Holiday Season Is Starting Earlier
It turns out that bitter relative of yours has been right all along: The holiday season does,…