Retargeting on Facebook Is on the Rise
If it wasn’t abundantly clear before: Facebook is a haven for advertising—specifically retargeting. AdRoll‘s “Retargeting on Facebook by…
Adobe Unveils New Ad Platform
Adobe recently announced a new “self-service” technology that it claims is the industry’s most advanced programmatic ad…
Accenture Teams Up With Salesforce
Accenture recently announced that it is teaming up with Salesforce to extend the complete Accenture CAS software suite…
Marketers Should Engage Engagement
It makes sense that a marketing facet that can lead to misaligned incentives, dissatisfying results, and wasted dollars…
Brands Ignore Customers’ Social Questions Too Often
Despite the obvious advantages of social media and customer experience, seven in eight social messages—about 88%—to brands go…
Sprinklr Announces Instagram Expansion
Sprinklr, a social media marketing automation platform, recently announced the expansion of its capabilities to include paid advertising…
Small Businesses and Consumers Not on the Same (Web)Page
New research commissioned by Enplug shows that U.S. small businesses and consumers are not on the same…
Sysomos Announces Partnership With DataSift
Social intelligence company Sysomos today announced a partnership with DataSift to provide its clients access to anonymized…
Millennial Moms Choose Nutrition
Mobile may assume a bigger role this year, but another player in the back-to-school game has emerged: healthy…
Spredfast Acquires Shoutlet
Social software provider Spredfast today announced it has acquired Shoutlet, a provider of social data integration. The merger…