Mobile Ad Revenue Soared in 2014
Mobile is becoming more prevalent each and every day, so it should come as no surprise that…
Co-op Funds Are Going Unused
New research from Netsertive and Borrell Associates shows that brands are missing out on billions in annual…
In-Store Technology and Consumer Preferences
Consumers are like snowflakes: no two are alike. So it should come as no surprise, then, that…
Liquid Acquires CommandIQ
Ad-tech platform Liquid today announced the acquisition of predictive CRM company CommandIQ. Noah Jessop, CommandIQ’s former CEO, will…
Mobile to Play a Bigger Role in Back-to-School Shopping This Year
Mobile is helping parents ace this year’s back-to-school shopping season. A recent study by Retale shows that 78%…
Adblocking Tools Are Gaining Popularity
According to a report by PageFair and Adobe, adblocking is gaining momentum this year, with the practice…
DataMentors Announces Partnership With Relevate
Business intelligence and Data-as-a-Service provider DataMentors recently announced its partnership with Relevate, effective immediately. Brook Venture Partners…
Brick-and-Mortar Stores Offer Deals to Drive Traffic
One retailer’s loss is its customers’ gain. That is, according to Euclid Analytics. The retail analytics company recently…
Sprinklr Announces Alliance With Deloitte
Sprinklr Inc. recently announced a strategic alliance with Deloitte Digital. The partnership links Sprinklr’s social management software…
A Beacon of Hope: Target Teases Technology
Marketers who fail to utilize mobile engagement are simply missing the Target. The channel is the proverbial…