Mobile Video Ad Spend Is Growing, Despite Qualms
Mobile video ad spending is growing faster than any other digital ad format. However, format issues constrains its…
Consumers’ Shopping Cart Use and Expectations
Bronto recently released the finale in a trilogy of “Consumer Tell All” studies, and it focuses on consumers’…
What Is Online Shoppers’ Device of Choice?
On the heels of the release of part one of its “Consumers Tell All” survey, Bronto Software has…
4C Insights Hires Aaron Goldman as CMO
4C Insights announced today that digital marketing veteran Aaron Goldman has joined the team as CMO. He…
Real-Time Marketing Can Lead to Big-Time ROI
Today’s got-to-have-it-now news obsession may actually be a boon to marketers, according to a survey from Wayin. The…
Buy Directly From Ads With XpressBuy
Thanks to new technology, consumers may change their tune about online ads and their overall presence. XpressBuy allows shoppers to…
Marketers Shouldn’t Abandon Product Page Abandonment
Upwards of 85% of retailers fail to send product page reminder emails, according to new research from Bronto Software and Demandware.…
MMI Agency Hires Spiegel as CEO
MMI Agency has named digital advertising veteran Benjamin Spiegel as its new CEO. Spiegel joins the Houston-based brand…
Online Video Is Making Its Way Onto More Agency RFPs
What matters most to marketers—and the agencies that serve them—is as changeable as today’s frenetic consumer trends.So, to…
Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down
On the surface, things are looking up for data-driven marketers. New research by the Direct Marketing Association and…