Are you giving your clients too many options?
Brain Games is an ambitious new program on National Geographic that tries to get in viewers’ heads with different…
How wearable tech could be the next big thing for digital marketers
In a tongue-in-cheek accounting of what the estimated 150,000 attendees of the recently concluded 2014 Consumer Electronics Show…
Why Apple Paid $200 Million to Buy Twitter Analytics Startup Topsy
In its $200 million acquisition of social media analytics firm Topsy on December 3rd, Apple may be seeking…
What Coin and Tile can teach us about product launches
If we met at Starbucks, and I started babbling in apoplectic terms about a pair of new technology…
What marketing and PR pros need to know about Google Hummingbird
Hummingbirds are one of the smallest of birds, with many measuring just a few inches. It is perhaps…
Don’t let the marketing tool trump the brand’s message
I’ve always anointed myself as an “ideas” person. What does that mean? Truth be told, this description is…
How startups can use crowdfunding as a marketing and PR tool
Last year I attended a panel discussion on the state of seed stage funding for startups and investors.…
For marketers, here’s why it’s worth getting tangled in Vines
In the movie, “There’s Something About Mary,” Ben Stiller’s character picks up a psychopathic hitchhiker who shares his…