Six social media platforms that brands need to embrace
If your brand is not using social networks, what are you waiting for? There are benefits to using…
Three ways to optimize one-to-one marketing
There is a lot that direct marketers can learn from sales techniques, says Amanda Lannert, president of Jellyvision…
Four tips for small business marketing in a poor economy
In some ways, small businesses were hit the hardest by the latest economic downturn. Heather Phillipson, online marketing…
Coupon use up: digital coupon use booming
According to recent data from Coupons Inc., it’s not just hard economic times that are spurring consumers’ use…
The end of SWAG?
The first of year will ring in with a voluntary moratorium on pharmaceutical companies free branded giveaways to…
Labor of love — not lost on marketers
Blogs have proven to be a increasingly great way for direct marketers to reach loyal audiences and brand…
Dialing for dollars
In 1979, call centers featured manual dialing, analog phones and paper files. Calls were made from paper lists,…
Mail volumes begin their rebound, says Mintel
Direct marketing analyst Mintel Comperemedia disclosed last week that 180 million credit card offers were sent to consumers…
SPCA International improves data for pup-saving campaign
Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups,…
Eyeblaster study touts online video’s benefit in time
Visitors spend nearly twice as much time, an average of 60 seconds, hovering over rich media ads with…