Editorial: Twitter is a tad overplayed
I had a bit of an “I told you so” moment earlier this month during my morning commute…
ALC’s Rappaport named CEO of Zumbox
Zumbox, a paperless mail delivery system that launched in February, has enlisted direct marketing veteran Donn Rappaport as…
Draftfcb NY new division puts new spin on CRM
Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time…
Summer Sale starts July 1 for eligible mailers
The Postal Regulatory Commission unanimously approved the US Postal Service’s summer sale, formally known as the Standard Mail…
The PRC approves the USPS summer sale
The Postal Regulatory Commission today unanimously approved the US Postal Service’s proposal to implement a “summer sale” or…
USPS gives thumbs up to suppliers
The US Postal Service announced the winners of its top-performing suppliers in 2008 today. For the first time…
Echo awards judging features firsts in green marketing, award organization
The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct…
Does your digital strategy need an app?
On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50…
Postal decline worsens due to delivery flaws
According to the unaudited numbers released by the US Postal Service last week, the agency faces a net…
Editorial: Marketers must adapt to new expectations
From the buzz around backyard gardening and DIY culture to the increasing popularity of coupons, ‘staycations’ and fuel…