Ad noise can drown brand loyalty, says CMO Council study
Marketers often cite cutting through the clutter as the goal of a new campaign — but how many…
Publicis to launch MS&L Group division to integrate marketing services
Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various…
How to improve social media accountability
While the social media channel provides a glut of data for those listening and participating, marketers have struggled…
CKFree push leverages social networking apps
Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to…
Welch’s juices up brand marketing with digital effort
Concord, MA-based juice maker Welch’s only began using online advertising two years ago, but it has already more…
Customized digital content supplements advertising
When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched…
Editorial: This holiday season, may the best direct win
A troubled 2009 has seen cutbacks and ad budget freezes across all industries. Both consumers and executives have…
Searching vs. surfing
The University of Missouri just released an interesting study about the emotional impact of search content versus Web…
E-commerce down 2% in Q3: Outlook for holiday season sunnier
US online retail spending totaled $29.6 billion in Q3 2009, according to a e-commerce sales estimate released on…
Digby acquires mobile software firm Movaya
Mobile commerce provider Digby announced the acquisition of mobile software company Movaya Wireless on November 4. Terms of…