Online retailers to see increased sales, but more work for them, says Forrester
Online holiday sales will increase this year, but marketers will have to work harder for each buyer than…
American Heart Association takes ‘hands-on’ approach to life-saving
The American Heart Association next week will launch a viral video called “Hand-walker,” which follows a man walking…
Choice Hotels hires Clarabridge to improve customer service
Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million…
Agencies partner to launch social media service for pharma companies
Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement…
DM industry: Where it’s at
The annual Direct Marketing Association show is always a great temperature check for the industry as a whole…
Strongmail, Equifax announce social targeting and acquisition tool: DMA09
On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers…
Martha Stewart touts value of multichannel: DMA09 keynote
Martha Stewart delivered a single message to a crowd of about 600 at the Direct Marketing Association‘s annual…
Ogilvy, MarketShare Partners release multichannel media spend tool
In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to…
Omniture revenue up 13% in Q3
Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended…
APWU Burrus’s calls PAEA “colossal blunder”
American Postal Workers Union President William Burrus released a statement on Wednesday attributing the significant US Postal Service…