Database stays healthy in downturn
InfoGroup’s Fairfield talks about trends in the data, research and marketing services industry Q: What’s the significance of…
Editorial: Simplicity helps in integrated age
Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think…
Audi of America selects RTC as CRM agency
Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under…
Networks use online video to give consumers a taste of new programming
For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.…
DM vets 21st Century and PCH to test social
Insurance provider 21st Century Auto Insurance and Publisher’s Clearing House — each with more than 50 years of…
Data powers social media marketing
There are a number of reasons social media appeals to today’s marketers: it’s affordable, it’s engaging for consumers…
Media Horizons steers away from co-op model with new database launch
Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion…
Online shopping cart deserters today may be buyers tomorrow, study says
A McAfee study, Digital Window Shopping: The Long Journey to Buy, of 163 million online shopping transactions found…
DM veteran Montroy passes away at 64
Rosemarie Montroy, a 20-year veteran of the direct marketing industry, died September 10 at the age of 64…
State taxes may impact affiliates across US
The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate…