USPS mulls delivery, office cuts to save itself
Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency’s attempts to…
Inserts drive traffic to Web, UK study says
Recent research from UK-based Direct Marketing Association’s Inserts Council — the print alternative media shows that an average…
Postal public forum to define workshare rates
The US Postal Service has announced a public forum on August 11 at 1 PM to discuss work…
Min leaving Us Weekly
I met Janice Min, editor in chief of Us Weekly, over three years ago during a media conversation…
PRC accepting comments on USPS request to close branches
The Postal Regulatory Commission will hold a pre-hearing conference on July 30 at 9:30am to hear public views…
HSBC preps a UGC campaign
I’ve just returned from getting my mid-day caffeine fix. While out, I was faced with the ambiguous creative…
Editorial: DMNews’ special CRM edition
On every page in the July 13 edition of DMNews, you will get some key insights into data management…
Net value found in loyalty
Targeting families and gaining their loyalty can be tricky, but e-mail has become an effective tactic to that…
Wake up to the end of the direct vs. brand war
Research firm eMarketer recently released a study, sponsored by Datran Media, calling for more “brand” measurement online and…
Atlantic Theater adds viral to e-mail playbill
The Atlantic Theater Co. plans a shift to digital channels, such as e-mail and social networking, to enhance…