In-store experience could drive inspiration
Earlier today I had a great chat with mexican restuarant chain Moe’s director of marketing Sara Riggsby for…
Next week’s issue: CRM special issue
In the July 13 issue of DMNews, we’re focused on just one thing: CRM. Whether it be loyalty,…
USPS high-density decrease approved, questions of cap on decrease raised
Commercial and nonprofit mailers of US Postal Service Standard Mail high-density flats, mail pieces delivered to each address…
EuroRSCG Life acquires Medicom Group
Global health marketing and communications group Euro RSCG Life acquired UK-based medical agency Medicom Group on July 1.…
Social is the key to social media
While brands have spent the past few weeks scrambling to secure their company or product names on Facebook,…
Interactive and digital claim most M&A activity in Q2 2009
Investment bank Petsky Prunier released a trend report highlighting M&A and investment activity in the second quarter of…
Technique: How to build the best PPC landing page
You’ve paid for the click and now you need to make the most of it. We asked three…
Can brand be built in a blurb?
WPP – and its agency network including Wunderman, groupM, grey global, Ogilvy, JWT – have signed on to…
Planting hope for sunnier direct mail
This summer I’ll be making my latest attempt at growing potted plants in my sunshine-challenged NYC apartment —…
Inside click fraud: Display ads, botnets latest source for malicious activity
While overall click fraud dipped during Q1 2009, down 17% from Q4 2008 and 16% year-over-year, the fraud…