Hitmetrix - User behavior analytics & recording

Courtney Herb

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With extensive experience in brand marketing and content strategy, Courtney Herb has a proven track record of driving strategic growth and creating meaningful audience connections. She excels at leading cross-functional teams, crafting comprehensive brand strategies, and executing high-impact marketing campaigns that generate millions of website sessions and social media impressions. Courtney’s expertise in content creation, integrated digital marketing, and identity development has been instrumental in building brand awareness and fostering customer engagement. As Senior Director of Brand Marketing and Public Relations at AdRoll, Courtney oversees top-of-funnel marketing initiatives, brand development, and corporate strategy execution to elevate the company’s market presence and storytelling.