Location-Based Analytics Could Boost Retail Sales
When Toys “R” Us filed for bankruptcy last year, it contributed to a public impression that timeless household…
AI Is Streamlining the Workflow of Digital Marketers
Many executives view AI as a means of automating tedious processes. Although warnings by Elon Musk and others…
The Use of AI in Quote-to-Cash
Apttus, the quote-to-cash software vendor, recently partnered with Harvard Business Review on a white paper titled “Artificial Intelligence…
Is the Use of Chatbots Resourceful or Reckless?
A recent Harvard Business Review survey revealed that smartbots or chatbots are considered to be one of the…
Post Original Content on Social Media
Social media is an integral part of modern marketing. According to a survey in the 2016 Social Media…
Your Technology is Making You Inefficient and Here’s Why
In today’s fast-paced world, people rely on technology to improve the efficiency of their work, but some commonplace…