Restaurants Hungry for Diner Engagement
The company Thanx has secured backing from leaders in venture capital, including Sequoia. Marketing tech is already a…
Business is Becoming More Competitive
Recent analysis indicates that the business landscape is becoming more competitive. How will companies be able to stand…
How to Market Luxury Online
According to a 2018 Deloitte report, the average luxury goods company rakes in $2.2 billion in annual sales.…
Choose Your Influencers Carefully
When the documentary The American Meme was released on Netflix at the tail end of 2018, it seemed…
Marketing to Gen Z
Generation Z is a visual-oriented demographic, with high usage of Snapchat and Instagram Stories. According to a…
The Gillette Commercial: What it Says About Modern Marketing
In the 1987 movie “Wall Street,” Gordon Gekko stood up in a posh black suit, with slicked back…
Intent Marketing: It’s Not What You Say, It’s How You Say It
A market research firm concluded that the global market for voice-assisted speakers grew 187% in the second quarter of 2018.…
Facebook Clarifies its Practices, Again
In one of Facebook’s newsroom posts, the company decided to clarify the factors that influence Facebook search results…
The Mysteries of Instagram and Hashtags
On Instagram and other social media platforms, excessive hashtagging is sometimes done as a joke. Sometimes, it’s done…
Stay Awake During Data Breach Fatigue
Fear always passes, and once it passes, it’s often replaced by fatigue. On an individual, biological level, anxiety…