Regulating the Data Industrial Complex
Apple CEO Tim Cook recently issued a prominent warning about the current state of technology. He argued that…
When VC Meets MarketingTech
Earlier this month, David Pring-Mill took a deep dive into BlueRun Venture’s VC view of marketing tech, in…
Editorial and Advertising Goals May Converge
On December 7, Google published a post in its company news section about the future of news, which…
Performance-Based Campaigns Are Vulnerable to Ad Fraud
In the past, programmatic buying has rendered advertisers vulnerable to advertisement fraud. However, there is good news: last…
How BlueRun Ventures’ Cheryl Cheng Views Marketing Tech
Chief marketing officers are now spending more of their budgets on technology than they are on internal staff,…
The In-N-Out Effect
In-N-Out Burger is a brand that is loved, and a brand loved regionally. The late Anthony Bourdain said…
Deepfakes and Brand Sabotage
Everyone is talking about deepfakes, and rightly so. Deepfake technology represents a broad threat to privacy, politics, and…
A New Guide to the Silicon Cities
Marketers everywhere are relying on new technologies to track and optimize campaigns; but those technologies are being born…
Define the Audience
When experts in content marketing are asked for advice, there is a common refrain. Define the audience. Before…
Digital Marketing vs. Old School Networking
For an entrepreneur with a B2B product or service, networking events can be valuable. Face time (real face…