Versus Systems Wants To Let Gamers Compete For Real-World Rewards
Gamers who spend massive amounts of time trying to master games can now feel a little bit vindicated.…
How To A/B Test Physical Locations With Sensor Data
Web designers are very familiar with the concept of A/B testing. If team members have differing opinions on…
Twitter Timeout: Should Brands Just Step Away?
For years now, social media has been a minefield for brands. Most recently, Nike sparked controversy and some…
The Do’s And Don’ts Of Video Marketing
Video is a powerful tool in any marketer’s toolbox. A well-executed and strategically-promoted video may quickly appear in…
Video Marketing In A Post-Cambridge Analytica World
I recently attended a presentation at my local City Hall, which was designed to provide information regarding municipal…
How Will AI Shape Software In The Future?
AI doesn’t yet adhere to traditional ideas of “intelligence,” but it does signify a fundamental change in software.…
How To Use Location Data To Map Consumer Intent
Intent marketing produces a high ROI by paying attention to the consumer and, these days, consumers reveal their…
MJ Hegar For Congress Ad Opens Video Marketing ‘Doors’
MJ Hegar is running for Congress in Texas District 31. But, her reach has extended well beyond her…
One Simple Trick To Detect Ad Fraud
Ad fraud is a significant problem, draining corporate profits and battering small startups into submission. In Q1 2018,…
Internet Censorship, Part Two: Facebook and Social Responsibility
This is the second part of a two-part series focusing on internet freedom and internet censorship on a…