IHG debuts iPhone app with e-mail push
IHG WebMail App InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on…
Balancing Engagement With Privacy Is a Juggling Act
Mercola.com had long depended on its homegrown tool to send email communications. Although the method was working, the…
Globetrotting Gnome Propels 5,000% ROI
Like Travelocity mascot The Roaming Gnome, garden ornaments really get around these days. Take Kern the Gnome,…
DELL-ving Into the Future
The biggest watershed in Dell‘s five-year effort to transform its business occurred in late October, when Founder, Chairman,…
Interview: Bobbi Dangerfield, VP of commercial sales operations, Dell
Bobbi Dangerfield, VP of commercial sales operations, has seen Dell undergo a dramatic transformation since the beginning of…
6 Experimental Marketing Programs From Zappos Labs
Zappos Labs is an innovative arm of the retailer’s marketing department that experiments with new technologies. The company…
Walking in the Consumers’ Shoes
Zappos.com‘s reputation for customer service may be well established, but few know the secret to the success of its…
The New American Airlines Has Arrived
American Airlines set out to relaunch its brand image almost two years ago when it placed the largest…
Turning Loyal Customers Into Brand Evangelists
Shaun Kanary is one of the many marketers who say that his company’s best source for leads is…
Direct Mail, Evolved
Despite all the digital hullaballoo in marketing today, the direct mail business is expected to grow 1.4% annually…