Search Engine Marketing Guide 2008 Editor’s Note
Thanks to an uncertain economy — in which companies are closely evaluating all areas of their marketing budgets…
Even failed ventures provide value for online marketing
I may be at risk of upsetting the ROI lobby with this statement, but I have to tip…
With mobile progress comes accountability
While the growth and profile of mobile marketing continues apace, its progression has been marked both by caution…
Aggressive staff retention could be best investment in tough times
The talent crunch in the direct marketing world is unfortunately afflicting companies of all shapes and sizes. While…
Catalog challenges present opportunity as well as burden
As members of the catalog industry gather this week at the ACCM conference, comparisons will be made to…
With finger on DM creative pulse, DMNews to partner on Caples Awards
You may have noticed that the Private View element in The Work has recently been expanded, to allow the…
E-mail marketers must recognize changing consumer needs
I spent two evenings without Internet or American Idol last week, thanks to the “catastrophic failure” of my…
Premium customer service at the price of low retention a poor investment
When a company begins an announcement with the words, “To further enhance a great customer experience…” what frequently…
Retailers hoping to rebound with tax rebate campaigns
Now that Tax Day is behind us, retailers are waiting to see if the government’s stimulus checks will…
Tough times breed ingenuity, creativity for Inserts
With the confluence of postal increases, consumers’ green advocacy and soaring paper costs, it wouldn’t be unreasonable to…