Global consumerism spawning international DM expansion
It’s a reality now that marketers and their DM partners are feeling the effects of shifting, even declining,…
DMNews plans Agency Business Report for industry perspective
I’ve had several interesting conversations over the past couple of weeks pondering a tricky subject: What is the…
Costco’s customer care sees results
Browsing the blogosphere in the wake of Costco’s announcement of increased profits and same-store sales, I’m reminded —…
Standardized analytics subject for debate
Given the faith that so many people are holding in the robustness and growth potential of Internet advertising,…
Credit card co.’s valuing customer retention over acquisition
Two pieces of research came out last week that attempted to quantify some of the impact the credit…
Emerson’s passing reminds us DM is multi-faceted
As the tributes pour in for Andi Emerson, the indomitable founder of the John Caples Awards who passed…
Loyalty must be a priority for airlines
There’s an interesting square dance going on in the airline world, with Delta Air Lines and Northwest getting…
DMers can weather this economic landscape
As retailers hunker down and pray that consumers use their tax rebates for shopping sprees rather than socking…
M&As: It’s what you do with it that counts
Following the recent beginning-of-the-year prognostications that marketing analysts shared, you’d be forgiven for predicting that 2008 might be…
Remember the brand strategy for those new cool gadgets
As we end the first week back to work after the new year, playing with our Wiis and…