Industry needs to accommodate consumer interest
Industry needs to accommodate consumer interestAs we come to the end of 2007, mailers are still digesting the…
Industry needs to communicate impact of direct mail
A big frustration for direct marketers is the stark contradiction in consumers’ attitudes toward the medium. Many denigrate…
Facebook’s privacy issue
As this column went to press, speculation was mounting that Facebook was mulling tweaks to its controversial Beacon…
Dreaming of a green Christmas?
While Ty Pennington, TV handyman extraordinaire and Sears’ spokeshunk, toyed with his toolbelt in Times Square last week…
Beware the weary consumer
As we gear up for Black Friday and Cyber Monday, the pundits are out in full force. Some…
Curtain rises for Rapp’s third act
If there were any proof needed that people of all ages are embracing new media, then look no…