Social is the winning element in brands’ Olympian campaigns
As we were reminded this summer, few marketing initiatives are as complex as global campaigns designed around the…
Database marketing discord requires consumer education
The July 24 call for a probe by a bipartisan committee of congressmen into the practices of database…
Infographic: Rich media shines for luxury brands
Luxury brands will invest more in digital marketing to attract affluent audiences on the go, according to a…
Social media named valedictorian in determining college social scene
College applicants may delve into university websites for general information, but social media makes the grade for determining…
B2B, B2C SMBs say size matters
Thirty-eight percent of B2C small and medium-size businesses (SMBs) prefer large social followings with little consumer interaction, while…
Bing: the mean girl of the search engine world
In the world of search engines, Bing is the jealous, mean girl. You remember those social climbers from…
Campbell heats up its digital efforts
Campbell Soup Co.’s first director of digital and social media, Adam Kmiec, is stirring up organizational change and…
The value of a consumer’s time online? 43 cents a minute
The adage “time is money” is just as valid online as in any other part of life. In…
The evolution of FedEx SEO
Not all KPI strategies are created equally. Any marketer can Google or Bing every KPI tactic under the…
Infographic: Consumers favor email over other mobile messaging
Consumers name email as their top choice for mobile messaging, according to a survey of 322 consumers by…