“SEO is Rocky Balboa.”
Gaining customers’ attention online can sometimes feel like an underdog trying to win a prize fight. “Rocky Balboa…
Real-time targeting brings yield management to mobile
I recently had the opportunity to talk with Douglas Krone, CEO of Leloca and founder of mobile device…
Internet behemoths take on Capitol Hill
The Internet Association unveiled the 14 Internet power players–including Facebook and Google–that have signed on to help mold…
Google finally opts for a ‘Do Not Track’ option
Do Not Track (DNT) support is well under way at Google and will be available by the end…
Silverpop links B2B marketers to social customers
Some B2B marketers just got one step closer to transforming cold calls into warm leads. Digital marketing technology…
Draftfcb Healthcare acquires Hudson Global for digital skill set
Marketing communications agency Draftfcb Healthcare recently acquired full-service marketing and communications provider Hudson Global to build up its…
Toys “R” Us makes store registers jingle with holiday “hot toy” reservations
There’s only 101 days left until Christmas, and Toys “R” Us is gearing up for the holiday season…
Case-Mate aims to accessorize mobile fashionistas
Last night I attended Case-Mate’s Right Case, Right Occasion showcase. Known for designing fashion-forward cases for mobile devices,…
Volvo test drives Pinterest
When most consumers think Volvo, they think safety. But Volvo Cars of North America also wants them to…
Not-for-Profits: John Clese, director of product marketing, Avectra
Avectra’s John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting…