Linking marketing and customer service data to get close to customers
There are three inevitabilities in the world: death, taxes, and information silos. Teradata’s marketing automation subsidiary Aprimo, however,…
Going against Google: Microsoft and Yahoo rebrand Alliance
Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network in an attempt…
LinkedIn’s Marc Bishop dishes on Company Pages
With 69% of professionals expecting businesses to be on LinkedIn, it’s no surprise that the career-oriented social network would…
IBM encourages CMO, CIO interaction
IBM urged CMOs and CIOs to work together to enhance customer engagement on a digitally-driven playing field. The…
HootSuite aims to move beyond marketing
HootSuite announced its acquisition of Seesmic for the social media manager’s consumer base. The move was an element…
Rio SEO appoints its first-ever operating head since Covario separation
Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position…
Pitney Bowes broadens global reach for three account wins
Multichannel communications solutions provider Pitney Bowes, Inc. reinforced its e-commerce presence through three account wins with domestic retailers Billy Reid,…
Enterprise airs TV ads to drive integrated campaign
Enterprise Rent-A-Car launched on September 4 a television creative to supplement its integrated marketing strategy as part of…
Epsilon launches email tools powered by a collective database
Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email…
Social media sites enhance targeting features
On August 30 Twitter announced the debut of “interest targeting” to Promoted Tweets and Promoted Accounts, in which…