Walmart steps up e-commerce with in-house search engine
Walmart is stepping up its integration of its online and in-store properties by creating a proprietary search engine…
Playing with Terry Crews’ muscles
Old Spice’s new Muscle Music video advertisement went viral as former NFL star Terry Crews showed more than…
HubSpot 3 released to enable greater personalization
HubSpot announced the launch of HubSpot 3 on August 29 at the Inbound 2012 conference. The integrated platform…
TV ads make the grade, says B&N College study
College students give television ads an “A.” In fact, 42% say they are the most effective type of advertising, according…
Mitel hires CMO to guide changing go-to-market strategy
Mitel, a provider of unified communications (UC) and contact center technologies, announced August 27 that Martyn Etherington will…
Data broker investigation: Acxiom’s story
Earlier this week, I spoke with Acxiom’s chief privacy officer Jennifer Barrett-Glasgow regarding Congress’ data broker investigation and…
Litle & Co. finds state-by-state variance in direct response spending
Wyoming, Alaska, Hawaii, and Nevada are the most active states for consumer direct response spending. The least active are Oregon,…
Message Systems survey finds email the most popular channel
Email reigns as the most popular marketing channel, followed by social and SMS, according to the results from…
Dealer.com bolsters social media offering for auto industry with acquisition
Dealer.com, a provider of digital marketing solutions for the automotive vertical, announced Aug. 20 its acquisition of hearforward,…
BB Direct unveils new church database
Direct marketing organization BB Direct announced on Aug. 17 the launch of a new rentable database that contains…