Accenture Acquires Brand Learning and Search Technologies
Accenture has acquired marketing and sales consultancy Brand Learning and technology services firm Search Technologies, both for undisclosed…
How The Dry Eye Company Has Evolved Its E-commerce Experience
Photo source: The Dry Eye Company When Rebecca Petris founded The Dry Eye Company in 2004, she knew…
Norton by Symantec Tries New Tech to Personalize Email Content
Norton by Symantec (Norton) knows that the world of cyber security is a complicated place. So, it’s up…
7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart
Omnichannel strategies should be tablestakes for both marketers and retailers, but technological pitfalls can cause seamless experiences to…
One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World
Daniel Kahtan still considers mobile apps “the new kid on the block”; however, he knows that this newcomer…
How to Deal with Dirty Data
If there’s one thing marketers don’t want their data to be, it’s dirty. Just the word “dirty” evokes…
Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers
Image source: Amazon Spark Jeff Bezos is taking the challenge of social selling into his own hands. Amazon…
Comparing Data Usage Habits on Instagram and Snapchat
Instagram and Snapchat are often pinned against each other (we did a side-by-side comparison here). As a result,…
Why You Should Care About the Product Ownership Experience
Marketers have outdone themselves. According to Liz Miller, SVP of marketing and programs for the CMO Council, customers…
C&A Global Pictures a UGC-Driven Strategy for Polaroid
Photo source: Polaroid The world is a little different since Polaroid’s founder Edwin H. Land first conceptualized the…