Infographic: Marketers Tackle the Super Bowl
Super Bowl Sunday is right around the corner; however, the 49ers and the Ravens aren’t the only ones…
Top 5 Privacy Issues Revealed
Short of forsaking all modern amenities and living in a cave on a deserted island, all customers will…
COPPA: Not Child’s Play
The Federal Trade Commission’s (FTC) Children’s Online Privacy Protection Act (COPPA) is a statute that requires websites to…
Should Agencies Build Tech?
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology…
Balancing the Art and Sciences of Marketing
As one of the first speakers for the JUMP New York 2013 marketing conference, Jeff Allen, Adobe’s director…
Capturing the Elusive Youth Market
Irish playwright George Bernard Shaw once said, “Youth is wasted on the young.” But marketing dollars aren’t. The…
A League of Their Own
The Great Bambino once said, “Never let the fear of striking out get in your way.” When female…
M&M’S Game Day Strategy? Marketing Integration
In anticipation of the Super Bowl, Mars Chocolate North America, home of M&M’S, huddled multiple channels together to…
Marketing Automation Is Not the 100 Percent Solution
2012 was a game changing year for the marketing automation (MA) industry. Major acquisitions, such as ExactTarget’s purchase…
Train for Your Customer Experience Marathon
Customer experience is a marathon, not a sprint. According to Forrester Research’s 2013 Customer Experience Index, brands must…