Programmatic, But Not Personalized
Extra! Extra! Read all about it. Mail Online, the digital sister publication of the British tabloid newspaper the…
A Healthy Dose of Consumer Data Supplements Email Marketing
Supplement distribution company Natural Partners wanted to build healthier customer interactions. Its goal was to enhance its targeting…
Brand Integration Delivers a Star Performance
James Bond’s Aston Martin. Maverick’s Ray-Ban Aviators. Cast Away’s Wilson volleyball. These are just a few memorable examples…
Infographic: Send a Good Impression
You can’t spell email without the “m” and the “e.” And when it comes to using email to…
The American Red Cross Braves the Campaign Storm
Sometimes, life takes an unforeseen turn. So, when tragedy or disaster strikes, marketers must be willing and able…
Facebook Searches for the Value of Social Data
Facebook is at it again. The social network recently launched a beta release of its new search engine,…
“Integrate or Be Left Behind”
“Integrate or be left behind” is the DRTV motto for 2013, says Rebecca Barr, VP of U.S. media…
Infographic: Just Call on Me Brother, When You Need a Hand
We all need somebody to lean on, and when it came to search, consumers heavily relied on their…
Auntie Anne’s Twist on Multichannel Campaigns
In celebration of its 25th birthday and the introduction of its new Honey Whole Grain Pretzel, Auntie Anne’s…
Aaron Rodgers and Chris Paul – State Farm’s MVPs
Anyone who knows me knows I’m a Cheesehead. I hail from the 2.4 mile-wide Village of Whitefish Bay,…