Marketers suit up for customized content marketing
Content marketing is like a well-fitted suit. Like the perfect cut, the message must fit the channel seamlessly…
Quick Service Restaurants serve supersized holiday deals
Not everyone can live off of Santa’s daily regimen of milk and cookies. To broaden their brand presence…
Tablets for holiday shopping? Not so nice.
When it comes to holiday shopping, consumers struggle with putting the tablet on the naughty or nice list.…
Marketers’ New Refrain: “Hey, Big Spender”
Ask any parent the last time he slipped his twenty-something a $20 or she deposited a little extra…
Capital One launches a holiday Pinterest campaign
Capital One teamed up with digital agency RGA to launch its own Christmas countdown, The Capital One 12…
Stretching the digital dollars across the globe
Bulking up a digital empire can be extremely profitable for an organization, but only if it has the…
Influencing the influencers
Practically every brand wants to cultivate online influencers, but the process of doing so isn’t as easy as…
Personalization: the next saga in video marketing
Each month, according to stats from YouTube, consumers watch more than 4 billion videos on the site and…
How Argo Tea ruined my birthday (But not really!)
November 30, 2012 was a monumental day in my young adult life—it was the day I turned 23.…
Rising to the top in an ocean of offers
According to the United States Census Bureau, 11.6% of the U.S. population moved between 2010 to 2011. New…