Breaking up is hard to do: Facebook and Zynga
Zynga Inc. and Facebook agreed to “see other people” in its recently revised Securities and Exchange Commission (SEC)…
Oil giants try to stay slick while containing the spillage of negative perception
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies. For BP, it’s…
DRTV marketers tune out social
A self-proclaimed media agnostic, InterMedia Advertising‘s president and CEO, Robert Yallen, says there’s one channel he discourages marketers…
Brands recognize the “I” in influencer in social media
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates. Yet these brands…
Infographic: Giving content generation the green light
Generating original content can be time consuming and potentially costly; however, marketers are seeing the payoff now more…
LinkedIn infuses social into B2B marketing
LinkedIn recently launched a new API program, an enhancement to its LinkedIn Ad platform, to help B2B marketers…
DAS provides Big Data impact on and offline with new acquisition
Customer insight is great, but using it to inform strategy is where marketers see real impact. That’s the…
Wanted: an established Web presence for a floundering SMB
Tackling Cyber-Monday can seem like a big feat for small businesses. But with a social, speedy Web presence,…
On the third day of shopping my true love gave to me, an online and mobile commerce spree
Online and mobile shopping bulked up sales and lightened wallets this weekend as customers were served their first,…
Facebook (un)rocks the vote
While Americans gorged on turkey and yams this Thanksgiving, Facebook spent its holiday dishing out emails regarding the…