Businesses fill their marketing plates with new CMOs
Whether its enhancing global brand development or overseeing digital, each company depends on its CMO to fulfill certain…
It’s time for small businesses to make mobile moves
Small Business Saturday is just around the corner, and local business owners constantly need to update their strategies…
Victoria Secret gives its customers model advice
Victoria’s Secret wants to help it customers get the body of an Angel. With the help of Iris…
Customer Engagement: the sum of all parts
Just as how various limbs connect with a torso to form one human body, so must a corporation’s…
UNICEF decks the halls with digital donations
UNICEF turned to digital to bring peace on earth and good will toward men this holiday season with…
Infographic: I get by with(out) a little help from my friends
Digital marketing can be a daunting undertaking, so it’s no surprise that about 59% of businesses with revenues…
Breaking down rumors, building up data
The witch hunt surrounding data collection has caused a frenzy among marketers, consumers, and legislators alike—and Acxiom has…
Google’s making a list and checking it twice
Consumers can now make their lists and check them twice, as Google recently unveiled Shortlists and other Google…
Target and Neiman Marcus give the Gift of Revenge
Target and Neiman Marcus sought out Revenge–and got it. The two brands were the only sponsors for the…
Pinfluencer determines the value of a picture
Pinterest marketing and analytics company Pinfluencer stuck a dollar sign in front of the old saying “a picture…