Politicians can run, but they can’t hide
Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly…
Campbell feeds global marketing appetite with new CMO
Campbell Soup Company expanded its taste for global marketing by hiring Michael Senackerib to fulfill the newly created…
The world on a four-by-two inch screen
It’s no secret that mobile has become a global form of communication. Flashing a smile has been replaced…
Aligning customer experience and marketing at NBA’s Oklahoma City Thunder
The Chief Customer Officer Council (CCO Council) named Pete Winemiller, SVP of guest relations for the Oklahoma City…
A BAZAAR shopping experience
The 145-year-old Hearst fashion publication Harper’s BAZAAR has updated its digital wardrobe. The magazine teamed up with e-commerce…
Infographic: Email marketing continues to hook consumers
Consumers don’t always think of email marketing as fishy business. In fact, 41% of U.S. adults have made…
A public square for marketers
Marketing automation software provider Marketo recently launched customer community Marketing Nation along with its network component Program Exchange.…
Apple, Amazon make consumers’ loyalty VIP list
Electronics and social networks continue to lure loyal, engaged consumers as Apple, Amazon, and Twitter snagged leading spots…
Facebook’s social marketing formulas
Facebook product marketing manager Helen Min enlightened businesses that connect + engage + influence + integrate = the…
Twitter: the should-be conversation channel
Twitter users are neglecting brands in their social dialogue. In The Conversation Index Volume 5, Bazaarvoice reported that…