Infographic: Demystifying the data broker
Consumers wish to solve the great mystery behind what exactly data brokers collect and their motives behind gathering…
The psychological game changer
Gamification has amassed many definitions over the years. Yet, Kris Duggan, CEO of gamification company Badgeville, broke down…
Marketing to millennials by a millennial
Last week, I attended the Share.Like.Buy 2012 millennial marketing conference in New York City. Being a millennial myself…
The TV revolution
Matt Britton, founder and CEO of social marketing agency Mr Youth (now MRY), discussed today’s broken television model…
Live from DMA2012: DMA launches institute to challenge regulation of consumer data
The Direct Marketing Association (DMA) announced the launch of the Data-Driven Marketing Institute (DDMI) – an initiative put…
ExactTarget’s Pardot acqusition reflects maturing market
ExactTarget, a provider of email marketing solutions, jumped on the marketing automation bandwagon with its acquisition Pardot, paying…
Harmonizing digital and print marketing
As part of its harmonious multichannel customer experience, Musician’s Friend recently debuted a digital, interactive catalog. The musical instrument…
Infographic: Unwrapping holiday shopping preferences
For marketers, it’s the most wonderful time of the year. The holidays are a time for retailers…
Mobile: the channel about attitude, not age
Mobile shopping is a lifestyle that surpasses age, asserted Sprint Nextel and Barkley at the Share.Like.Buy 2012 millennial…
The wrong prescreened prospect list can cost millions—in fines
Consumer reporting agency Equifax Information Services and Direct Lending Source and its affiliates will pay approximately $1.6 million…